Why Email Should Be Your B2B Marketing Medium of Choice
Every day there are new conferences, webinars, and white papers that sing the praises of social media as a marketing tool. There’s a reason for that. Social media is so powerful in its reach, it is a...
View ArticleSimple Ways to Get Your Email List Squeaky Clean
I don’t know if you have noticed it too, but some companies have decided to live with email distribution lists that contain a lot of bad addresses. Somehow, it has gotten easier for them to keep...
View ArticleFive Tips for Emailing to Cellphones and Smartphones
How can you make sure that your marketing emails can be read and responded to when they are read on handheld devices? Here are some steps that I have found helpful as a business owner, even though I’m...
View ArticleCase Study: Clothing Company Lifts Sales 205% with “Daily Deal” Emails
Delta Apparel Inc., an online clothing retailer, operates three separate websites for its different clothing lines. According to a recent case study published on the Internet Retailer blog, the company...
View ArticleHow to Conduct an Email Frequency Test
Are you sending out your marketing emails too often, too seldom, or somewhere in between? That’s a critical question to ask. According to a recent study conducted by Constant Contact, the leading...
View ArticleSix Useful YouTube Videos about Email Marketing
Many marketing companies have set up YouTube channels in the last year. The result is that with a little hunting around the site, you can find a wealth of helpful information about marketing challenges...
View ArticleHow Many B2B Emails Should You Send During the Holidays?
If you do business with other companies, how effective are the marketing emails you send during the holiday months of November and December? Opinions differ on that question. There is no doubt that...
View ArticleSix Useful YouTube Videos about Email Marketing
Many marketing companies have set up YouTube channels in the last year. The result is that with a little hunting around the site, you can find a wealth of helpful information about marketing...
View ArticleShould Special Offers Be Part of Your Holiday Marketing Plans?
Whether you sell products or services, chances are you can generate more profits by making holiday offers in your marketing emails and on your website. But how do you decide which of your offerings to...
View ArticleFour Ways to Get Your Marketing Emails Opened During the Holiday Season
Your clients and customers are going to get an avalanche of emails over the holidays. How can you improve the odds that they will notice and open your marketing emails over the next few months? How...
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